of 89 Euros this Black Friday, 9% more than last year 59% of Spaniards will take advantage of Black Friday offers and 72% usa phone list pay for their purchases with a card. Technology, fashion and cultural products will be the most purchased items this Black Friday Tags black friday shopping offers trends read later favorites 0 ads healthfestival.com Health Festival usa phone list celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. Black Friday is approaching, a tradition that gains followers in our country year after year. In fact, according to the Barometer of trends in Christmas shopping 2018 carried out by American Express, 3 out of 5 Spaniards (59%) say they will participate in this day of offers, which represents a growth of 5% compared to the edition of the year past. However, although participation continues to increase, the American Express study shows a slowdown in the pace of growth. In 2018, 13% of new consumers will join the celebration of Black Friday, which represents 9% less growth compared to 2017.
At the same time, according to the American Express survey, Spaniards will spend an average of €89 this Black Friday, which usa phone list an increase of 9% compared to 2017. 42% of those surveyed declare that they will spend between €51 and €300, compared to 31% who confirmed this expense in 2017. Millennials will star on Black Friday Millennials will be the ones usa phone list buy the most and spend the most during Black Friday. 64% of the respondents of this generation usa phone list their intention to take advantage of the offers of this day, 8 points above the participation of 2017, with an average expenditure of €99. For their part, less than half of those over 50 years of age plan to participate in Black Friday this year, although 11% of those who will participate declare that they will spend more than €300, a figure well above that of the rest of consumers . Generation Z will be the one that spends the least, although it is the generation that will make the most purchases on Black Friday.
Depending on the level of income, the American Express study shows a change in trend in 2018. If in 2017 the respondents with an annual income of more than 50,000 bought more Black Friday, in 2018 they will be those with an annual income of less than 40,000 euros will usa phone list the who participate the most in Black Friday (64%) with an usa phone list of 9 points. By geographical area, 40% of Madrid residents plan to participate in Black Friday (7% more than in 2017), with an average expenditure of 105 euros. Compared to them, only 26% of Barcelonans will participate in Black Friday with an average expenditure of €64. The average expenditure of residents outside of Madrid and Barcelona will amount to €92 on average. The main reasons to participate in Black Friday are to take advantage of the offers (92%), convenience (24%) and shopping forecast (15%).