Live-streaming e-commerce is called the 3.0 era of social e-commerce. Compared with 1.0's Moments, and 2.0's combined shopping model represented by Pinduoduo, live-streaming e-commerce has a higher potential for unplanned shopping. s efficiency. Take the first brother and first sister Li Jiaqi and Wei Ya who brought goods through live broadcast as an example. They will "bring goods" a lot of goods in each live broadcast. Except for some special live broadcasts, users who watch the live broadcast do not know the net red before entering the live broadcast room. What will the anchor sell. However, every live broadcast, Li Jiaqi and Wei Ya can create enviable huge sales. It is rumored that Luo Yonghao's first live show also achieved sales of 100 million+.
Compared with the traditional e-commerce shopping model, live e-commerce is "making up for" the shortcomings of online consumption in "scenarios". In 2019 Taobao 618, Li Jiaqi sold 5,000 units of Shiseido Red Yan Muscle Activating Essence in 3 minutes, with sales exceeding 6 million. On September 17, 2019, in Li Jiaqi's live broadcast room, users Phone Number List grabbed 8,000 sets of the original price of 570 yuan and 285 yuan in the current price of the Fu Lei Shi fruit extract gift box set in one second. In one second, the sales amounted to 2.28 million.
It is not only the super online celebrity live broadcast that can sell amazing sales, including celebrities, amateurs, and small and medium-sized Internet celebrities have also repeatedly created high sales records. In April 2019, Wang Zulan held a live show on Kuaishou, and brought Chen Xiaochun and his wife Li Yanan to help out. The imported brand mask of 66 yuan/box sold 100,000 pieces in 12 minutes, with a turnover of 6.6 million yuan. .